As the months continue to pass, it is increasingly unavoidable to not mention the almost melancholic mood within the air surrounding the state of fashion within Montreal. This being said, this is not to state that everything is at a stalemate, but the center nucleus that once existed, is all but obliterated.
The organization of events surrounding the presentation of collections has completely changed from semi-annual gatherings on a large scale format, to now become two events orchestrated separately occurring only once each year on a more intimate set up. With much legwork ahead of them in their journeys to redefine the promotion of the hard work local designers create, questions still remain as to a clear answer in reversing the decline pattern.
Fashion Preview enters it's second edition under the careful direction of Lolli Communications founder Emanuela Lolli, a woman who instead of sitting at her desk and handling the issues bureaucratically, can be seen personally discussing with the designers to come up with a solution. Fashion Preview will happen this week in the galleries of the Old Port's Centre Phi, hosting a new mix for the SS15 presentations. Over a two day span, veterans Philippe Dubuc and Denis Gagnon will respectively open and close the event which welcomes not-so-newcomers Brit Wacher, Marie-Eve Lecavalier, and Leinad Beaudet with returning favorites Pedram Karimi, Elisa C-Rossow, and D-Moment discovery KQK.
WEDNESDAY OCTOBER 8TH - THURSDAY OCTOBER 9TH
CENTRE PHI - 407 SAINT-PIERRE, MONTREAL
Meanwhile, in the following week D-Moment will be operating it's sophomore season as it represents the more underground cast under the direction of founders Nancy Richard and Genevieve Allaire. Over two nights, expect a mix of different aesthetics as names like V-FRANZ and Anomal Couture (with Miss Cocotte) lineup the runway at Fullum Studios with Oscar Mendoza, Matu, Impair, and Andrea Montle as they launch their visions for SS15. If last year result rings true again, some hidden gems are sure to be found.
TUESDAY OCTOBER 14TH - WEDNESDAY OCTOBER 15TH
FULLUM STUDIOS - 5365 FULLUM, MONTREAL
TICKETS - WWW.LAVITRINE.COM
Is October the new fashion month in Montreal? And can these two showcases quicken the pace enough to stay running in the years to come? Only time can tell, until then I wish them both a successful turnout.